Kevin Maney on Seeing New Categories During Times of Great Change

The business landscape gets noisier every day which makes getting found, getting noticed, and getting bigger problems most face.

What's a company to do?

According to Kevin Maney, the answer is category design. In today's episode of the Play Your Position Podcast, Kevin explains just what category design is, why it matters, plus so much more about what it takes to succeed today in business.

Kevin Maney is co-author of Play Bigger and has been a bestselling author and award-winning columnist writing about technology for three decades. That allows him to bring broad and deep context to Category Design conversations.

Kevin’s most recent book is Intended Consequences, co-authored with his long-time collaborator, Hemant Taneja, who runs the VC firm General Catalyst. His other books with Hemant are UnHealthcare: A Manifesto for Health Assurance, which proposes a new category of healthcare, and the 2018 book Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future.

He also authored The Two-Second Advantage (a 2011 New York Times best seller), Trade-Off: Why Some Things Catch On and Others Don't, and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM.

Kevin has written for Newsweek, Fortune, The Atlantic, Fast Company, Conde Nast Portfolio, The New York Times and USA Today, and has appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR. He also writes music for and plays in a New York band, Total Blam Blam.

Learn more about Kevin on his website: https://www.categorydesignadvisors.com/

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