Play Your Position with Mary Lou Kayser

The business landscape gets noisier every day which makes getting found, getting noticed, and getting bigger problems most face.

What's a company to do?

According to Kevin Maney, the answer is category design. In today's episode of the Play Your Position Podcast, Kevin explains just what category design is, why it matters, plus so much more about what it takes to succeed today in business.

Kevin Maney is co-author of Play Bigger and has been a bestselling author and award-winning columnist writing about technology for three decades. That allows him to bring broad and deep context to Category Design conversations.

Kevin’s most recent book is Intended Consequences, co-authored with his long-time collaborator, Hemant Taneja, who runs the VC firm General Catalyst. His other books with Hemant are UnHealthcare: A Manifesto for Health Assurance, which proposes a new category of healthcare, and the 2018 book Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future.

He also authored The Two-Second Advantage (a 2011 New York Times best seller), Trade-Off: Why Some Things Catch On and Others Don't, and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM.

Kevin has written for Newsweek, Fortune, The Atlantic, Fast Company, Conde Nast Portfolio, The New York Times and USA Today, and has appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR. He also writes music for and plays in a New York band, Total Blam Blam.

Learn more about Kevin on his website: https://www.categorydesignadvisors.com/

= = = = =

My latest book, The Far Unlit Unknown -- is available everywhere books are sold! Get your copy and learn more about it here

Are we connected yet on social? 

@maryloukayser (Instagram)

https://www.linkedin.com/in/mlkayser/ (LinkedIn)

Here are three more ways I can help you:

Share this episode with one person who could use a boost of inspiration and positivity today.

Bring me in to speak at your next event.

Book a free call with me today to discuss that book you finally want to write in this year.

Direct download: Kevin_Maney.mp3
Category:general -- posted at: 7:44am EDT

Every leader knows doing everything ourselves is a cardinal sin...yet so many of us continue to insist "no one else can do what we do as well as we can do what we do."

Yikes. This mindset gets a lot of us into scalding hot water when we could be leisurely swimming in a pool that's at just the right temperature.

In today's conversation with the Chief Revenue Officer for BELAY, Lisa Seal guides us through the process of handing over tasks and systems to capable allies who want to help us grow our businesses. And here's the thing -- delegation is a skill we can use in EVERY aspect of our lives, including running our homes, managing our families, and the like.

Lisa utilizes her vast experience in growth management across several industries and various sales environments to work with sales professionals, empowering them to achieve – and exceed – their targets and help organizations grow.

A major goal of Lisa’s is helping clients climb higher by giving them the space, time, and energy to grow their business. Aiming beyond increasing profits, Lisa helps businesses increase their reach, provide more jobs, and prioritize their loved ones over their time in the office.

She believes that team collaboration and a healthy culture are the core of every department, allowing for extraordinary organizational growth. She is a goal-driven, thoughtful, competitive, compassionate leader with a profound love of learning and reading.

It is her mission to encourage others so they may achieve all that they dream.

Learn more about Lisa on her website: https://belaysolutions.com/

= = = = =

My latest book, The Far Unlit Unknown -- is available everywhere books are sold! Get your copy and learn more about it here

Are we connected yet on social? 

@maryloukayser (Instagram)

https://www.linkedin.com/in/mlkayser/ (LinkedIn)

Here are three more ways I can help you:

Share this episode with one person who could use a boost of inspiration and positivity today.

Bring me in to speak at your next event.

Book a free call with me today to discuss that book you finally want to write in this year.

Direct download: Lisa_Seal.mp3
Category:general -- posted at: 9:21am EDT

John Ovrom is the President and Founder of Exit Consulting Group, Inc. (ECG). He founded the company on a simple principle – the desire to help fellow entrepreneurs. What started as John helping friends and previous business connections, quickly evolved into a consulting business, and the creation of The Ovrom Group, that became the Exit Consulting Group, Inc. in 2009. John has an entrepreneurial spirit, and is constantly coming up with new, inspiring, creative, and innovative ideas.

A serial entrepreneur, John founded his first company OSSO Construction, Inc. in 1991, and ran the custom home remodeling company, along with several additional construction-based companies, for 14 years with his dad and cousin. After going through the process of selling his company, he realized the need for a service provider who can step into the business, develop a strategic exit plan, and manage the transition.

John is truly passionate about helping people and solving problems. His fearless persistence, openness, honesty, and intelligence make him an immense asset to his clients. He approaches problems by starting with the solution and working backwards. Always searching for the “win”, he asks the same question of clients and staff alike: “How can we use your strengths to best solve this problem?”

Besides his entrepreneurial work, John supports the Rotary Club International, serving his Coronado club in varying capacities, including President, and he served as past president of the Coronado Chamber of Commerce. One of John’s greatest joys was coaching his sons’ sports teams while they were growing up, including basketball, soccer, and baseball.

John’s favorite activities include fishing, lobster diving, hiking, travel, hanging out with his family, and spending as much time as possible playing in Baja, Mexico.

John’s WIN is creating long-lasting value for his clients by finding unique, effective solutions to business challenges.

= = = = =

My latest book, The Far Unlit Unknown -- is available everywhere books are sold! Learn more about it here

Are we connected yet on social? 

@maryloukayser (Instagram)

https://www.linkedin.com/in/mlkayser/ (LinkedIn)

Here are three more ways I can help you:

Share this episode with one person who could use a boost of inspiration and positivity today.

Bring me in to speak at your next event.

Book a free call with me today to discuss that book you finally want to write in this year.

Direct download: John_Ovrom.mp3
Category:general -- posted at: 3:30am EDT

In Part 2 of my conversation with MiMi Chau, a Business and Transformation Coach + Reiki Master, MiMi and I dive into some deeper topics about success, embracing change, and love including:

  • The differences between masculine and feminine energy and what we need to know about each kind for generating success in business and life;
  • Why everyone has both kinds of energy present at all times regardless of how you identify; 
  • What each kind of energy means to us as leaders at work and in the home;
  • "Third Love" -- what it is, how to find it, and why it's the most powerful kind of love of all
  • Moving beyond trauma to fully receive our truest calling

Plus, MiMi leads us through a fantastic meditation so if you can, listen to this episode in a place where you can safely close your eyes to get the full experience. Please don't close your eyes if you are driving!

Catch Part 1 of my conversation with MiMi Chau and as always, thanks for being a part of Team PYP!

= = = = =

My latest book, The Far Unlit Unknown -- is out now! Get it everywhere books are sold including Amazon

Engage wtih me on social:

@maryloukayser (Instagram)

https://www.linkedin.com/in/mlkayser/ (LinkedIn)

Here are three more ways I can help you:

Share this episode with one person who could use a boost of inspiration and positivity today.

Bring me in to speak at your next event.

Book a free call with me today to discuss that book you finally want to write in this year.

= = = = =

For Educational And Informational Purposes Only. The information contained on this Podcast and the resources available for download through The Play Your Position Podcast Website are for educational and informational purposes only. The information contained on The Play Your Position Podcast Website and the resources available for download through this Podcast is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.

 

Direct download: MiMiChauMeditation.mp3
Category:general -- posted at: 3:30am EDT

1