Play Your Position with Mary Lou Kayser

After watching his father’s family-owned business struggle to succeed, Rich Allen made it his mission to turn failure into a legacy by asking one simple question: what makes a business work? The answer? It’s as easy as riding a bike.

A high- energy speaker, recognized author, very successful entrepreneur, and sought- after advisor to business owners, Rich has proven time and time again that his bicycle model works. With experience in both large and small companies, including growing a small manufacturing business to well over $100M in annual sales, Rich has helped hundreds of business owners harness the power of their team – giving them the freedom, flexibility, and profitability they deserve.

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Janet Kafadar is an online business coach who’s passionate about helping coaches, entrepreneurs, and experts to package their brilliance into a
sustainable, profitable online business. A busy mom and entrepreneur, Janet has personally experienced the frustration and overwhelm of feeling stuck on the path to building an online business. She’s made some mistakes along the
way, and she’ll share what she’s learned and how these lessons have shaped her perspective as an online business owner and coach working with other online business owners around the world.

Whether it’s understanding the right first steps to take to get started in creating an online business, identifying the best tools and tech to support your journey, or learning how to set the right pricing, Janet knows what works (and what doesn’t work), and she’s made it her mission to support women around the world in their online ventures.

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Rick Cesari has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. He has helped take companies like GoPro from start-up to over $1 billion in sales in just a few short years.

Rick’s newest book, Video Persuasion, puts his experience with winning companies in the hands of everyday business owners, marketers, brand managers, and more. His innovative ideas around video marketing are changing the game for brands big and small alike. Today he’s focused on video marketing as a powerful tool for increasing sales and building your business. In Video Persuasion, Rick shares his best practices for influencing
customers by creating and leveraging compelling stories on video.

When not working, Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his lifelong goals: successfully summiting Mt. McKinley. Rick resides with his wife Martha and daughter Anna in Seattle, Washington.

 

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Today’s guest is Heidi Piper. During Heidi’s three decades living in Europe and working at Fortune 50 company Procter & Gamble, she led teams to deliver innovation for some of the world's most iconic brands. She now lives in Boulder, Colorado and supports global senior leaders and their teams through transformation with her company, PhoenixRising.

Heidi Piper is committed to helping heal the world through intentional action. She is passionate about the calling for all of us to choose love, every day, and particularly in the most trying of situations, to facilitate our personal and collective healing. Above all, she is grateful for her role as the mother of two amazing young adults. Choose Love is Heidi’s first book and is already making a huge difference in readers' lives.

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