Welcome to this week’s audible. Last week I dropped the first part of this 2 part series exploring the question, Is self help selfish? And in that episode, I shared my initial thoughts about that question.

If you haven’t listened to that episode, if you are just tuning into PYP for the first time, welcome -- be sure to go back and listen to episode #134 but for the sake of time here’s a spoiler alert -- I concluded that self help is not selfish.

However…

What happens when we become too obsessed with knowing ourselves? What happens then?

Is all this obsession with self help making us a culture of raging narcissists who can’t get out of the weeds of our own lives and our own problems because self help can perpetuate our feelings of unease and confusion?

Do we believe we have more problems than we actually do as a consequence of immersing ourselves in personal development activities?

And, where do we draw the line between doing the self help work like journaling or talk therapy or reading books or listening to podcasts like PYP...and when do those activities become a problem in their own right and get us stuck in the self help blender?

In today’s audible I’ll explore the question:

Are we too focused on self help at the expense of things that might be better for us in the long run?

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Scott Beebe admits he’s not a good marketer.

He might even admit he’s a little jealous of people who are good marketers.

But what Scott Beebe does do well is what plenty of people wish they could do.

Scott Beebe is the Founder and Head Coach of MyBusinessOnPurpose.com

He also hosts the Business On Purpose podcast. Small business owners pay him well to help them articulate and implement intentional Vision/Mission/Values, Systems, and Processes which can liberate them from the chaos of working IN their business. Once they’ve shed the shackles, they find the freedom to work ON their business (shout out to Michael Gerber of the E-Myth!)   

So ya. Scott Beebe is a pretty terrific guy.


When he played football, he played a little known position called the deep snapper. The deep snapper may not get all the glory that a quarterback or star wide receiver gets, but no team can succeed without a great deep snapper. The deep snapper is a special teams specialist whose duty is to snap the football over a longer distance, typically around 15 yards during punts, and 7–8 yards during field goals and extra point attempts.


Why is this position so important?


Ask anyone who played for the New York Giants on January 5, 2003 when the deep snapper botched a snap on a field goal attempt that could have won the game for the Giants, who had led 38–14 at one point in the game. But they lost. And they were taken out of contention for the Super Bowl that year.


Scott understands that small businesses can't afford to botch any snaps if they hope to succeed long term and qualify for their own super bowls.

During our pre-chat, we discovered that Scott attended the high school I once taught at in Lake Oswego, Oregon (Go Lakers!) before he and his family moved to South Carolina where he lives today with his own family.


It really can be a small world.

Life is good like that!


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Want to improve your relationships?

Having trouble sleeping?

Feeling stuck in your career?

Coping with grief?

Looking to hone your leadership skills?

If you’re like many people, you’ll try to find the answers to these questions and other problems in your life by browsing Google or heading over to the self-help aisles of your favorite bookstore or let’s be honest -- cruising on Amazon. Self-improvement books now account for billions of dollars a year in the U.S. alone. Approximately one-third to one-half of adults in the U.S. have purchased a self-improvement book at least once in their lifetime. That includes yours truly! :-)

Most of us wish we could improve certain things about ourselves. But change that sticks around is difficult. Many of our habits are deeply ingrained, and certain core personality traits may be fixed for good. Don't let that discourage you from making changes, though -- Honestly, it's never too late to change if change is what you truly want! With effort and determination, it is possible to be the person you want to be.

As the great Englishwoman of letters George Eliot once said,  “It is never too late to be who you might have been.”

Here at PYP, we say right on to that!

So, is self help selfish? I don’t think so, but… tune in to hear why I reach that conclusion!

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“Do you guys remember Periscope or Meerkat?” today’s PYP MVP Lauren Fritsch asked during our conversation. “That was the hottest thing at SXSW a couple of years ago...and where are they now?”

We both chuckled about this.

“The world is changing at an incredible pace,” she continued. “And it’s great to be curious and it’s great to be an early adopter...but always remember it’s far more important to be super clear on why you do what you do so that when that next round of bright shiny objects comes around, you don’t get stung.”

Just because everyone else is doing something doesn’t mean you have to do it, too.

Lauren and I spoke near the end of last year just as the holidays were upon us. In fact, she was one of the last people I talked to for the show in 2017 and I've been super excited about her episode airing in this newest season of PYP since we talked.

Lauren Fritsch is a speaker, entrepreneur, artist and mom. Her mental model, the Joy|Money Matrix, is a simple tool that empowers creative entrepreneurs to make strategic decisions that prioritize joy and improve revenue simultaneously. She calls the movement the Joy Imperative and it's really cool!

Lauren has been an entrepreneur since the age of 23. For most of her career, she ran TCC Consulting Group, a boutique firm that focused on the specific sales and leadership needs of mid-market businesses in the United States. Now she teaches other coaches and consultants how to sell to those mid-market firms in addition to sharing the Joy Imperative.

Her life includes more time painting, wife-ing, parenting her magical 3 year old, and supporting the licensees who use her systems. She splits her time between Manhattan and the Hudson Valley but will always be a southerner.

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Participating in our own rescue may be a new concept to some of you. I had never heard the concept described until Tommy Breedlove mentioned it in episode #131. Have you ever noticed that you pick up on a phrase from a conversation or from something you read and it stays with you for awhile? I’ve learned over the years that’s usually a clue I need to be paying attention to the message it’s sending. And this time is no different. What message do you need to be hearing right now? Today's show may reveal it to you!

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At one point during our conversation, today’s PYP MVP Tommy Breedlove paused and said: "I am a Picasso of screwing up. The journey never ends. When the train is running on all cylinders, the demons and the noise show up even stronger."


He then goes on to tell a story he's never told anyone, one that involves flashing blue lights and having a gun held to his head.


He also shares a story about a time when a trusted adviser asked him the following question:


“Do you want to live your life? Or do you want to live your story?”

This question stopped Tommy in his tracks and caused him to make some big changes, including doubling down on serving others. What happened next was nothing short of magical.

In fact, Tommy Breedlove proves that when you start living your life from a position of serving others -- everything changes.

Everything.

Tommy Breedlove is the founder of Choose Goodness, a company dedicated to helping executives and entrepreneurs focus beyond the financial bottom line. By empowering leaders, Tommy bridges the gap between humanity and profitably. He transforms organizations to attract and re-tain the best and brightest people, create a loyal customer base and promote goodwill within their communities. Choose Goodness provides both the rational and emotional perspectives to the strategic and financial decision making process.

Since beginning his career at Deloitte, Tommy has spent 20 years serving companies as a CPA and financial consultant. He still serves as Board Advisor, Chair and/or Director for multiple for-profit and civic entities.

But what he loves most these days is serving the Choose Goodness community and demonstrating that it's possible -- and never too late -- to live an authentic, satisfying life.

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Leadership Lift: “Our level of success rarely exceeds our level of personal development.” Jim Rohn

January is traditionally the month where millions set goals for how the next 12 months will be different than the previous 12. I bet you set at least one goal for the year -- how are you doing with it?

Don’t worry if it’s not going like you thought. Huddle up with it again for ten minutes to explore what’s working and why you could be off your game. Be sure to be crystal clear about why this one goal is important to you. Clarity often solves pesky problems.

In today's show, I share with you 5 ways to show up differently this year. Self leadership is grounded in several tenants including conscious decision making about all aspects of our life. Sometimes making changes we know we need to make can be overwhelming.

That's why I subscribe to the notion of making small shifts -- little things that over time add up to big things.

Don't be shy about sharing on social media the insights you pick up from today;s episode! Use #pyp when posting. Step into your next level of leadership and share ideas today!

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